FSN E-Commerce Ventures Ltd : NYKAA update

Monday, 30 January, 2023

Update on NYKAA (new support & resistance levels) Stock : NYKAA CMP : 133.85

Current condition:

• The stock is still in a downward trend.

• Important range of (162.5 – 157) has now break on down side ,

• This was an indication that bottom levels is shift down.

• However, stock is gradually approaching its bottom.

• One should avoid entering any long positions while consolidation is still ongoing.

Support levels:

Support-1	116
Support-2	95-63 (bottoms range)

Resistance levels:

Resistance-1	176.6
Resistance-2	192
Resistance-3	201
Resistance-4	237

Conclusion:

For small investor:

• Avoid taking any long positions for investment purposes.

• We will review the stock condition when the trend of the stock changes.

Background Information about NYKAA:

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Introduction:

Nykaa is a leading Indian beauty and lifestyle platform that has revolutionized the way consumers perceive and shop for beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, Nykaa has emerged as a prominent name in the Indian beauty industry, offering an extensive range of beauty, skincare, haircare, wellness, and personal care products.

Founding and Early Years:

• Falguni Nayar founded Nykaa with the vision of providing a one-stop destination for beauty enthusiasts to access a diverse selection of high-quality products.

• The company started as an e-commerce platform, capitalizing on the growing trend of online shopping in India.

Key Features and Offerings:

• Nykaa stands out for its comprehensive range of products, including both international and domestic beauty brands, catering to various skin tones, preferences, and budgets.

• In addition to curating renowned beauty brands, Nykaa introduced its private label, Nykaa Cosmetics, offering affordable yet high-quality products tailored to Indian consumers.

Omnichannel Presence and Expansion:

Nykaa expanded its reach by establishing a robust offline presence with physical retail stores across multiple cities in India. This omnichannel approach allowed customers to experience Nykaa's products both online and offline, enhancing convenience and accessibility.

Community Engagement and Content Creation:

• Nykaa engages with its audience through informative content, tutorials, beauty tips, and user-generated reviews, fostering a sense of community and trust among its customers.

• The platform serves as an informative space for beauty enthusiasts, providing guidance and expertise on beauty and wellness-related topics.

Diversification into Wellness:

Recognizing the growing demand for wellness products, Nykaa ventured into the wellness segment with Nykaa Wellness, offering a wide array of health and wellness products, including supplements, fitness gear, and more.

Technological Advancements and Customer Focus:

Nykaa has embraced technology to enhance the customer shopping experience, introducing features like virtual try-ons and personalized recommendations to cater to individual preferences.

Success and Future Prospects:

Nykaa's success is evident from its strong market presence, customer loyalty, and its IPO in 2021, a significant milestone that marked investor confidence and validated its position as a key player in the Indian beauty and lifestyle sector.

Nykaa's journey reflects its commitment to offering a diverse range of beauty and wellness products while embracing technology and community engagement. As it continues to innovate and expand its offerings, Nykaa remains a frontrunner in reshaping the beauty and lifestyle industry in India.